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Home defense weapons1/29/2023 ![]() For years it’s been possible to find at major retailers pepper spray and tasers that look like Elle Woods had a craft night. Marketing self-defense tools for women isn’t new. “I can’t believe that it worked,” she said in a news report. In November 2019 a woman living in Wisconsin said that she fought off an attempted sexual assault in her front yard using a cat-shaped defense key chain. Adorable and often sparkly, they’re meant to be worn on your fingers and used to sharpen a punch-brass knuckles, rebranded. ![]() Maybe you’ve seen the increasingly popular “self-defense cat key chains”-kitty-shaped pieces of plastic that have proliferated on Etsy and Instagram. “What it says is that there’s a big audience,” she says, sounding sad, in spite of her flourishing business. She’s Birdie, a key chain alarm with a Glossier aesthetic, has been seeing sales “beyond what we could have imagined” since it launched in late 2019, says cofounder Amy Ferber. TikToks with variations on the hashtag “self-defense key chain” have been viewed more than 480 million times. ![]() Between February 2020 and March 2021, searches on Google for the term “self-defense key chain” increased tenfold. ![]()
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